As Marketing Executive for UNSW ASEAN (Association of SouthEast Asian Nations) Society in 2020, I rebranded the society's visual identity and led the marketing department, which comprised of both the social media and design team. This visual identity project was also completed as part of a university course, of which it received high praise from tutors and was graded as an assessment and awarded a High Distinction.
UNSW ASEAN Society Branding Style Guide Mockup
UNSW ASEAN Society Branding Style Guide Mockup
UNSW ASEAN Society logo Style Guide Mockup
UNSW ASEAN Society Style Guide Mockup
UNSW ASEAN Society Branding Style Guide Mockup
VISUAL IDENTITY
The Association of SouthEast Asian Nations Society is a budding cultural and professional development society in the University of New South Wales which had rebranded multiple times since its founding a couple years earlier. However, the visual language remained stale and had room for improvement.
The founders aimed to convey and embody innovation, unity, collaboration in the new logo, something bold, yet simple. It also has to relate to the visual language of the society’s flagship event, the UNSW ASEAN Conference (UAC), which has a minimalistic, monoline logo (the visual identity of which I tackled the year before this project).
Click the button below to view the full style guide, including the concepts behind the new visual identity.
A red-orange tangerine shade, muted yellow and fresh green were chosen as the main colours.
The tangerine pays homage to indigenous Australia, as red and similar earthy tones are used in the Aboriginal flag and in ochre paintings to represent the rich earth and spiritual relationship with the land.
The yellow embodies optimism along with the yellow tones of UNSW, the ASEAN emblem and UAC.
The green plays into the leaf and nature motif while symbolising fresh ideas and growth that stems from an Australian-ASEAN collaboration.
The colours form a split complimentary colour scheme.
Derived from the acronym for Southeast Asia, SEA
Horizontal Logo
Horizontal with watercolour swash
Vertical logo
Vertical with watercolour swash
Facebook Page Cover
Website Landing Page Mockup
Instagram Mockup
Business Card Mockup Front
Business Card Mockup 1
Business Card Mockup 2
Business Card 1
Business Card 2
Poster Design
Billboard Mockup
Signage Mockup
Mural Mockup
SOCIAL MEDIA GRAPHICS AND STATISTICS
Over the year I led marketing campaigns with my team to increase the reach of the society, in preparation for the annual UNSW ASEAN Conference. In particular, the "Talking ASEAN" podcast campaign involving Indonesian star Iqbaal Ramadhan was incredibly successful and contributed to the social media statistics below:
INSTAGRAM STATISTICS
700% increase in followers
9,783% increase in content interaction
10,149% increase in accounts reached
FACEBOOK STATISTICS
470% increase in page likes
715% increase in page follows
600 likes and 865 follows gained in 2020
2020 Wrap up graphics
2020 Wrap up graphics
2020 Wrap up graphics
2020 Wrap up graphics
Recruitment 2021 graphics
Recruitment 2021 graphics
Recruitment 2021 graphics
Recruitment (before rebranding)
Recruitment (before rebranding)
Recruitment (before rebranding)
Recruitment (before rebranding)
FB Cover (before rebranding)
