Kindermusik at SIM

Starting as an admin assistant in 2017, I have been continuously managing adhoc social media for Selangor Institute of Music and Kindermusik Malaysia for many years. In 2022, I was officially contracted as branding and social media consultant and designer for SIM and Kindermusik at SIM.

Kindermusik is a music-based education program for children from birth through age seven. It uses music-making to help children learn and grow during the years most critical to brain development. SIM is a Kindermusik provider and oversees operations for Kindermusik Malaysia along with its own instrumental courses.

Branding and Visual Identity Restructuring

Beginning 2022, I officially took up the social media marketing and design duties remotely from Sydney. I tidied up the visual assets and streamlined the marketing processes for more cohesive and consistent branding.

Challenges included blending Kindermusik International's branding guideline with the usage of the pre-existing SIM logo. I also had to keep it very similar to the previous assets as this was not a visual rebranding. Many staff are also not tech-savvy, hence a simplified streamline of logo assets was beneficial.

Kindermusik at SIM Brand board

Kindermusik at SIM Profile picture logo

Kindermusik at SIM Logo

Kindermusik Malaysia logo

25th Anniversary Event

To celebrate the 25th anniversary of the Kindermusik Program at SIM in 2019, a celebratory concert and event was held. I designed the event logo, t-shirts and marketing materials remotely from Sydney.